Write a Book - Notes while I was at the
McHenry Medical Group
Notes by Calvin Lee, MD
Board Certified General Surgeon
Now at Surgical Artistry, Modesto.
What is POD
Although self-publishing has been around for a long time, Print on
Demand (POD) technology has made it much simpler and cheaper to create
books that look as professional as any you'd find in Barnes & Noble.
How It Works
You send your text in a word processing program to an online POD
company; they design the book and print as many copies as you want, as
often as you want. Getting printer-ready can cost as little as $199,
with each copy setting you back another $5 to $12. If you're willing to
part with more money, you can also publish your own full-color picture
book or comic book, photo album or art portfolio (xlibris.com offers a
package that starts at $999).
A Few Caveats
The less-reputable firms skimp on paper stock and production valuesóso
ask to see a sample before you sign the contract. And watch out for
extras: Most companies will try to sell you additional services, such as
proofreading and marketingóbut publishing pros feel the latter aren't
Selling Your Book
If you want to sell your books, pick a POD company that has an online
store and will list you on Amazon.com's and Barnes & Noble's websites;
and invest in a book or course on Internet marketing. A few industrious
writers have sold as many as 5,000 copies this wayóbut they're the
exception. To become a best-selling or prizewinning author, you'll need
to find an agent and a traditional publisher. But for a lot of people
who have always had a book in them, POD is a digital dream come true.
Some of the Best-established POD Companies